Exchanging Political Value: The Global Layer in Political Marketing

Political Parties and Political Marketing ‘ Strategies ’

This conceptual paper focuses on political marketing „strategies‟ in the context of major British political parties. There is consideration of the underlying drivers that are encouraging the adoption of the political marketing approach. It is debated whether political parties actually have political marketing „strategies‟. The difference between political marketing and political campaign strate...

Marketing and the Political Environment

THIS ARTICLE DISCUSSES THE NATURE and function of various political processes which affect resource allocation to libraries and explores how to analyze these processes accurately. It discusses the marketing of library “products” through supplementing traditional measures of input and output with considerations of impact and by seeking to adapt and express library products in terms of the cognit...

political economy of china in central asia

this research is about the political economy of china in central asia. in this research the political & economic interactions affected on chinas political economy in central asia are examined. chinas goal of presence in central asia including political-security, economic and energy goals is described in one part. in another part, the trade relations between china and central asian countries ar...

Political Marketing Ms . Shruti Garg

Political marketing is a fundamental part of political life. Presidents and prime ministers; politicians and parties; government departments and councils all use marketing in their pursuit of political goals. Political marketing also attracts public attention and debate. It has become the focus of many movies over the years such as Nayak, Satyagraha, Rajneeti which cover strategy, branding, pos...

A Proposal for Political Marketing